Trucking in the US: how to launch the business without moving there
No Bullsh!t, September 10, 2025, 70 min, 130 views. The guest, Mikhail, moved from Central Asia to Russia in 2019 and then through Turkey and Mexico to the United States, where he founded a dispatch company that helps owners of one or two trucks find loads across America, handle the paperwork and get paid through factoring.
| Published | |
|---|---|
| Length | 70 min |
| Views on YouTube | 130 |
| Language of the episode | Russian |
| Where to watch and listen | YouTube, Spotify, Telegram |
Date, length and view count according to data from the episode page on YouTube, as of the page update date shown in the footer.
In short
He started by selling to truck drivers through social media groups, picked up his first five client trucks almost by accident, and learned dispatching on the job alongside his main work, making mistakes such as sending a load into a dead-end zone. The company has been growing for five years. In the conversation he goes through his failures: working with friends and relatives, the fear of making decisions from a distance, and clients not trusting dispatchers who work from abroad.
Key ideas
- You can enter the American trucking market without buying trucks: dispatching and selling services to owners of one or two trucks needs no capital, only knowledge of the process and an ability to sell.
- Hands-on dispatching experience is mandatory for the owner of such a business: without understanding load boards, rates and zones, employees can mislead you about why margins are low.
- Hiring a local English-speaking salesperson sharply raised lead conversion, from one or two clients per ten leads to four or five, because clients trust an American voice more.
- Partnering with friends and relatives twice destroyed personal relationships, which is where the rule of no close people as business partners or employees came from.
- Extra services around the core product, bookkeeping, factoring, licences and company setup for new drivers, raise the value of a dispatch company and make clients harder to lose.
- Simple physical niches in the United States face less competition than the crowded technology segment and are accessible to an outsider with a clear focus.
The full transcript
The episode is recorded in Russian, and the full transcript of the conversation is on the Russian page of this episode. English and Spanish subtitles for the strongest episodes are rolling out on YouTube in waves.
Open the transcript